GAMING FOR INCLUSION: MUCH MORE THAN A KILLER SOUNDTRACK
The changing face of gamers is starting to be reflected in the business make up of the industry, statistically more women are playing mobile games, demographics & sexual orientation now need to be catered for in both game design & music synchronisation. Is there a whole new opportunity for music placements and composers, going far beyond the clichés of pumping warfare and action soundtracks? How is the gaming industry meeting these new cultural shifts in what it produces for the external market but also internally for its working community?
Panelists: Nikolaos Bardanis / Ubisoft Entertainment (Fr)
Nikolina Zidar / Unicorn Pirates Studio (Fi)
Erica Mattaliano / Machete Gaming (It)
MUSIC FOR LUXURY AND FASHION BRANDS
How the use of music in commercials affects consumers’ preferences?
Which are the possible approaches to tell a brand through music? What does it change if this brand is a leader in fashion or luxury industry?
The main market trends will be analysed in this panel, discussing and commenting products realized for brands such as Porsche, Swatch, Dolce & Gabbana, YSL, Fendi e Tod’s.
Hosts: Mirko de Crescenzio (Jackleg), Frederic Schindler (Too Young Music) and Chiara Luzzana (sound artist).
Panel managed and moderated by Node.
Panelist: Frederic Schindler / Too Young Ltd.(Uk)
Chiara Luzzana / The Sound Of City ®️ (It)
Mirko De Crescenzo / Jackleg Studio (It)
Moderator: Mario Melillo / Node (It)